Tuesday, October 31, 2006

Change for the Sake of Change: Not Always a Good Thing?

Paul Lukas' always excellent "Uni Watch" column over at ESPN.com had a great article today on the real effects of the NBA's little basketball switcheroo. Forget Shaq and his whining, the real problem lies not in a of bunch of disgruntled glorified ballerinas, but in the terrible ramifications this will have on the logo's of of most basketball teams. Now this is the hard hitting investigative journalism 64 Years and Counting can only aspire to.

Twenty-one of the NBA's thirty teams use a basketball in their logo, making them overnight anachronisms of a bygone era. The Toronto Raptors aren't spared by this either. Though they ditched their (oh-so-unfortunate)
dinosaur logo, it's replacement, despite being an improvement in every sense of the word, still suffers from old basketball syndrome.

Did nobody even bother to put any thought into the b-ball change? Any at all? Did they consider the millions of dollars that would go into updating 21 logos? Obviously not. David Stern was too busy trying to run his poorly covered despotism that he likes to call the National Basketball Association.


PS. Speaking of new jerseys, the Raps open up the season tomorrow against the Nets (now that was a segue). Take comfort in the knowledge that it would be physically impossible for them to start the season worse than last year.

1 comment:

walkinvisible said...

my friend jason in minnesota has taken to calling the buffalo sabres "the SLUGS" due to their new logo. we've discussed it before, but i LOVE the way he will refer to 'em in a nickname format now 100% of the time, like "the BUDS" or "the HABS."
the end.