Friday, August 31, 2007

Reebok, What Have You Done Now

Have you seen the new Vancouver Canucks jerseys? Oh man. What planet do they have to sequester their fashion consultants on to get them to agree on these bad boys? So many mixed messages. They brought back the green and blue, which was inevitable I guess, but kept the exploding orca and topped it off with a big ol' reminder that hey guys, we play in Vancouver. I could have gotten behind mish mashing the two jerseys, but the nameplate kills it for me. Makes it feel hugely retro and confusing.

The new NHL jerseys have been trickling out all summer long, and while some teams have opted to keep it simple (Detroit, Nashville, LA and the Rangers) others have used it as an excuse to add some serious ugly. Poor Dipietro. The Islanders don't seem to know what they are doing on or off the ice. They riff on their upstate rival's habit of putting numbers on the front, and then they enlarge their logo because I guess they must have realized their aging baby boomer fans can't see as well as they used too. I think Long Island is the one place you don't want to be captain now. There is a lot going on there.

Tampa Bay and San Jose went for the same design philosophy: new and sleek and stylishly boring. Both have newly stylized emblems updated for the new millennium and I think San Jose might be trying to sneak some orange into their colours. I've been thinking for a while now that both of these teams could use a break from the kitschy early 90's inspired logos they were born with, and I guess I shouldn't ask for more.

It's not all bad; some of the teams that couldn't keep their secret have actually done well. The winners so far are Columbus and Boston I think. Columbus will be adopting that oh so snazzy dark blue patriotic number that had been slowly creeping more and more into Columbus' dressing room and all I can say is finally. Boston went small on their changes, adding serifs to the big B and some black outlines but all it does is make it look better. So far the Original Six teams haven't dropped the ball, but all that means is that there is a bigger chance it will be the Leafs who screw it up. They've already said that there will be changes to the leaf and while I don't think anyone at MLSE would be crazy enough to follow the lead of Tampa and San Jose and create some kind of ungodly stylized maple leaf cum ninja star, this is still the Leafs we are talking about so frankly, it could end up worse. The new Leaf duds drop in two weeks.

Florida seriously dropped the ball on their jerseys, I mean guys this is textbook how not to design a jersey. It's their whites that particularly offend my eyeballs. The Senators updated theirs too, and I will begrudgingly admit that they have made an improvement but let's all be honest with ourselves, they still suck eggs. Am I right or what.

Finally there's Washington, who I will give a tentative thumbs up for their change in direction. By change in direction I do of course mean backwards. Like Vancouver, the Caps have pulled the retro threads out for another try, except unlike Vancouver, the folks in Washington can commit to one idea at a time. Washington's new logo is just modern enough and I think their whites are particularly spiffy. The darks are maybe a little red, and I've never thought Alexander Ovechkin has looked particularly good while suiting up in the motherland's colours. Hey, do you think it's a coincidence that Washington has stepped in line with Russia's colour scheme?

We still have more than half the NHL waiting to walk down the runway. Calgary and Montreal are next and I wouldn't bet on big changes from either team. I'm still worried about my Leafs though. And while we are at it, these guys are the place for logo updates.


1 comment:

Lucas said...

I am no Toronto fan, but I'm upset for you to say is the place for logo updates. He has posted all leaked images of jerseys, unveilings of jerseys, the dates the jerseys are coming out, a bunch of concepts, a logo tournament, and then, finally, logo updates.